Execathon

Blueprint — layout C

Build a launched campaign. Live. In one hour.

A crew of named AI agents, one shared stream, five artifacts — here's what's actually running underneath.

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The architecture behind the Execathon

Scroll — the diagram builds layer by layer.

1

Your browser

Each participant's own chat pane — per person, not synced across your team.

2

Five synced artifact slots

The one piece of state every teammate shares — market snapshot, product concept, campaign, hero image, web page, updating live for everyone in the group.

3

The crew

Named agents, addressed directly by @name. Every request is attributed to your group specifically.

4

Claude, direct

Text generation calls the Anthropic API directly — per-group attribution on every call, no shared pool.

5

Image generation, direct

Hero images call the OpenAI API directly, through the same per-group attribution layer.

How it works, and how you're scored

Five artifacts. One crew. A process-based score.

Your group is its own isolated workspace — nothing you see or send is shared with any other group. Inside it, you address a crew of named agents directly, in one shared stream everyone at your table can see.

The crew

@analyst, @pm, @marketer, @designer — addressed by name, no tabs, no dropdown. Anyone at the table can talk to anyone on the crew.

Five artifacts

A market snapshot, a product concept, a campaign, a hero image, and a web page — five shared slots, synced live to your whole team.

Chat is per person

Your conversation with the crew is your own — not synced across teammates. The five artifact slots are the shared state everyone sees update together.

Scoring

Process-based — how well your team operates the cycle: briefing clearly, iterating, using the hour well. Not a simulated audience reacting to what you ship.

What this is

One room, up to eight teams, one clock.

Every team gets the same problem statement at the same moment. There are no personas, no pre-built templates — just your team, a crew of agents, and the hour.